A 2nd edition BOSS H1Club Watch
Members at more than 1,800 golf clubs in the UK will be eligible to win an exclusive Hugo Boss watch from August 15th, after the luxury German brand pledged to send a specially commissioned, limited edition timepiece to every member making a hole-in-one in a bona fide club competition at a HOWDIDIDO verified club.
With nearly 4,000 holes-in-one recorded during 2015, Hugo Boss could feasibly send out around £1m- worth of watches in this latest year of promotion, while the ace-making golfers will also receive exclusive membership of the Hugo Boss Watches H1 Club – launched in association with GQ and HowDidiDo, Europe’s largest golfing community – which provides access to exclusive benefits and bespoke H1 Club merchandise. BOSS Watches has so far gifted over twelve thousand watches since 2013 when the club was launched
More than 1,800 golf clubs currently use the HowDidiDo system, allowing members to analyse their game and compare performance with other players – at their own club or across the entire HowDidiDo network. It remains a free service to any golf club whose administrators use CLUB2000 software from Club Systems International, which is in place at around 2,000 UK clubs.
It is also used for official CONGU handicapping and competition results, meaning that no registration is required to participate in Hugo Boss’ spectacular £1m watch giveaway, as details of all official club competitions are recorded on the system, so holes-in-one will be noted and automatically ratified by the golfer’s club.
Hugo Boss Watches’ UK sales and marketing director, Stephen Brydon , explained: “To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf – yet all many have to show for it is a dent in their bank balance after buying a round of drinks in the clubhouse.
“We aim to make it a lot more memorable for them by presenting them with an exclusive Hugo Boss watch, only available to golfers who record a hole-in-one. It will provide a constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment.
“It also adds a frisson of extra excitement to club competitions for golfers who may not be in with a chance of winning the event, for they know that every time they stand on the tee on a par-three, they are just one shot away from winning a stunning timepiece.”
This latest timepiece will be available for as a reward to those scoring a hole-in-one in a qualifying club competition or to existing members to purchase at a club member discount of 25%.